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How to favorite reps and build a useful shortlist

Use Matches for opportunity-specific recommendations and Favorites to organize profiles you want to revisit.

HomeHelpCompany

Updated Oct 2, 2026

Reviewed by Zilla Sales Support

Favoriting is a personal organization tool for profiles you may want to revisit. It is different from the opportunity-specific shortlist under Matches.

Full rep network browser with realistic profile detail

Suggested workflow

  1. Start with Matches when recruiting for an active opportunity; those profiles are ranked against that listing.
  2. Use Browse reps when you want to explore the wider network yourself.
  3. Favorite relevant profiles from either path.
  4. Open Favorites to compare the saved set before deciding whether to unlock.
  5. Keep only profiles your team can evaluate or contact soon.

Favorite reps shortlist with full profile context

What to check before unlock

  • Territory and travel coverage
  • Target buyer and industry evidence
  • Product, channel, or credible adjacent experience
  • Line-card conflicts or complementary products
  • Relevance to the specific opportunity

Favoriting does not notify the rep, confirm interest, or consume a credit. Unlocking is the separate action that reveals available contact details.

Favoriting alone does not add a rep to the Outreach log. Once the contact is unlocked or the rep has applied, use the log to record outreach and next steps. See Track rep outreach and follow-ups.

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