Find Industrial Automation Sales Reps Who Already Work With Integrators
Match with independent reps who bridge OT and IT, selling controls and automation solutions into your target accounts.
“3 qualified candidates in 48 hours.”
James Miller, Apex Precision Parts
Are you a sales rep? Create your free rep profile
From your website to your next sales rep
See how Zilla finds reps for your business
See how your company website becomes an opportunity, and how Zilla helps you find reps for your products, buyers and territory.

Built for High-Performance Sales Teams
Verified Identities
Every rep is vetted for authenticity
Commission-Only Focus
Professionals motivated by results
Established Networks
Access to existing buyer relationships
Your 48-Hour Shortlist
Activate your plan and get your first relevant rep shortlist within 48 hours.
Our full US rep network
Real reps. Nationwide reach.
Independent sales reps and agencies across industries and US markets. Start with your website or products to find relevant experience across the US and Canada.
Reps by listed state coverage · Includes nationwide reps · Reps can cover multiple states
Search across the US and Canada. Refine territories after signup.
Streamlined Recruiting Process
A simple, transparent process to find your next sales partner.
Post Your Opportunity
Tell us what you sell, your target market, and the territories you need covered. Creating a listing is completely free.
Get Your Relevant Shortlist
Activate your plan and get your first relevant rep shortlist within 48 hours.
Unlock Contact Details
Unlock contact details and start conversations with relevant reps.
Why Independent Reps for Automation & Controls Sales Reps?
The most efficient way to scale your sales force.
Integrator & OEM Access
Reps who already spec PLCs, drives, and sensors with system integrators and OEMs can add your solution fast.
Trusted OT Advisors
They speak the language of maintenance, engineering, and operations to overcome downtime risk.
Proof-Driven Pilots
Experienced reps set up pilots and ROI cases to move projects from test to rollout.
Are your automation pilots dying in IT/OT limbo?
Without trusted controls reps, plant teams won’t risk downtime and IT blocks deployments over security and compatibility.
No OT Champion
Engineers and maintenance won’t swap hardware without someone they trust on-site.
Integrator Loyalty
System integrators default to brands they already know unless a rep brings proof and support.
Long Sales Cycles
Complex approvals across IT, OT, and procurement stall deals for months.
Use reps embedded with integrators and plant teams.
Zilla Sales connects you with automation reps who already spec solutions with integrators, OEMs, and plant engineers.
Technical Call Point Matching
Filter by relationships with controls engineers, plant managers, and IT security.
Pilot & Integration Support
Reps who can coordinate trials, interoperability checks, and training.
Commission Norms for Automation & Controls Sales Reps
To attract top independent talent, your offer needs to be competitive. Here is what we see working in the market.
Coverage Areas
We have active reps in these key regions:
Precision Matching
We match by territory and call point.
Frequently Asked Questions
Do reps work with specific PLC or SCADA ecosystems?
Yes. You can request reps familiar with Rockwell, Siemens, Schneider, and other ecosystems plus common SCADA/IIoT stacks.
Can reps support pilots and integrations?
Many automation reps coordinate pilots, handle compatibility questions, and support integrators through deployment.
Do you have reps for robotics and motion control?
Yes. We can match you with reps covering robotics, motion, drives, and sensors for discrete or process industries.
How are commissions structured in automation?
Typically a percent of hardware/software sales, sometimes with milestone payouts for multi-phase projects.
Ready to find your sales partner?
Join manufacturers who are successfully expanding their territories with our network.
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