Find Consumer Packaged Goods Sales Reps Who Already Sell Into Retailers
Match with independent reps who manage distributor and retail buyer relationships to secure shelf space and velocity.
“3 qualified candidates in 48 hours.”
James Miller, Apex Precision Parts
Are you a sales rep? Create your free rep profile
More sales.No added rep salaries.
Illustrative growth scenario · Not measured customer results
More sales.No added rep salaries.
Illustrative growth scenario · Not measured customer results
From your website to your next sales rep
See how Zilla finds reps for your business
See how your company website becomes an opportunity, and how Zilla helps you find reps for your products, buyers and territory.
Built for High-Performance Sales Teams
Verified Identities
Every rep is vetted for authenticity
Commission-Only Focus
Professionals motivated by results
Established Networks
Access to existing buyer relationships
Your 48-Hour Shortlist
Activate your plan and get your first relevant rep shortlist within 48 hours.
Streamlined Recruiting Process
A simple, transparent process to find your next sales partner.
Post Your Opportunity
Tell us what you sell, your target market, and the territories you need covered. Creating a listing is completely free.
Get Your Relevant Shortlist
Activate your plan and get your first relevant rep shortlist within 48 hours.
Unlock Contact Details
Unlock contact details and start conversations with relevant reps.
Why Independent Reps for CPG & Grocery Sales Reps?
The most efficient way to scale your sales force.
Buyer & Distributor Access
Reps with buyer relationships and distributor ties can land authorizations faster.
Velocity Focused
They manage promos, resets, and field marketing to keep products moving.
Omnichannel Expertise
Reps understand retail, club, and ecommerce marketplaces to protect margin.
Is your brand stuck after the first PO?
Landing on shelf is just the start. Without field support and buyer trust, velocity drops and you lose space.
Slow Authorizations
Retail buyers prioritize brands from reps they already trust.
Low Velocity
Without demos, promos, and field activation, products get delisted.
Margin Erosion
Channel mix issues and chargebacks cut into profitability without experienced guidance.
Grow velocity with reps embedded in retail.
Zilla Sales connects you with CPG reps who manage buyers, distributors, and field programs to keep shelves and marketplaces performing.
Channel Matching
Filter by grocery, natural, club, convenience, or ecommerce focus.
Promo & Field Support
Reps who coordinate demos, resets, and digital promotions to drive repeat sales.
Commission Norms for CPG & Grocery Sales Reps
To attract top independent talent, your offer needs to be competitive. Here is what we see working in the market.
Coverage Areas
We have active reps in these key regions:
Precision Matching
We match by territory and call point.
Frequently Asked Questions
Do reps cover specific channels?
You can request reps focused on grocery, natural, club, convenience, foodservice, or ecommerce marketplaces.
Will reps help with promos and resets?
Many manage promotions, demos, and resets to protect shelf space and velocity.
Can reps work with distributors and brokers?
Yes. We can match reps who coordinate with distributors/brokers and manage chargebacks and deductions.
How are commissions structured in CPG?
Typically a percent of invoiced sales or broker-style fee, sometimes tiered by velocity targets.
Ready to find your sales partner?
Join manufacturers who are successfully expanding their territories with our network.
Other Industries We Serve
Our network covers major B2B sectors with deep expertise.
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