Find Manufacturers' Reps Already Selling to Your Buyers
Tell us what you sell, who buys it, and where you want coverage. Zilla Sales matches manufacturers with independent reps and rep agencies based on relationships, line-card fit, channels, and territory experience.
“3 qualified candidates in 48 hours.”
James Miller, Apex Precision Parts
Are you a sales rep? Create your free rep profile
More sales.No added rep salaries.
Illustrative growth scenario · Not measured customer results
More sales.No added rep salaries.
Illustrative growth scenario · Not measured customer results
From your website to your next sales rep
See how Zilla finds reps for your business
See how your company website becomes an opportunity, and how Zilla helps you find reps for your products, buyers and territory.

Built for High-Performance Sales Teams
Verified Identities
Every rep is vetted for authenticity
Commission-Only Focus
Professionals motivated by results
Established Networks
Access to existing buyer relationships
Your 48-Hour Shortlist
Activate your plan and get your first relevant rep shortlist within 48 hours.
Streamlined Recruiting Process
A simple, transparent process to find your next sales partner.
Post Your Opportunity
Tell us what you sell, your target market, and the territories you need covered. Creating a listing is completely free.
Get Your Relevant Shortlist
Activate your plan and get your first relevant rep shortlist within 48 hours.
Unlock Contact Details
Unlock contact details and start conversations with relevant reps.
Better manufacturer-rep matching
What a strong manufacturers' rep match looks like
The best representative is not simply available. The right fit already understands your market, reaches the buyers you care about, and can explain exactly how your product fits alongside existing lines.
What Zilla Sales can match on
- Industry and product category
- Target buyers and call points
- Territory and travel coverage
- Distributor and dealer relationships
- Direct, channel, and specification sales
- Complementary product lines
- Typical deal size and sales cycle
- Commission and exclusivity expectations
What manufacturers should verify
- Current access to target accounts
- No direct line-card conflicts
- Relevant product and technical knowledge
- A realistic territory launch plan
- References or documented sales history
- Capacity to support samples and demos
- Agreement on protected accounts
- Clear reporting and communication cadence
Why Manufacturers Use Independent Reps and Rep Agencies
Add established relationships and territory coverage without building every market from scratch.
Existing Buyer Access
Prioritize reps and agencies already calling on the distributors, dealers, OEMs, contractors, or end users you need to reach.
Complementary Line Cards
Find representatives whose current products strengthen your offer without creating direct conflicts or channel confusion.
Flexible Territory Growth
Test and develop new markets with commission-based coverage before taking on the fixed cost of a full in-house sales team.
Finding a rep is easy. Finding the right market fit is not.
A long directory of names does not tell you who reaches your buyers, covers your territory, or has room for your product line.
Weak Buyer Alignment
Industry labels alone do not prove that a rep reaches the exact distributors, specifiers, dealers, or end users you target.
Line-Card Conflicts
A rep may look qualified but already represent a competing product or lack a complementary reason to introduce yours.
Unclear Territory Coverage
National claims can hide where a rep has current relationships, travel capacity, and a practical launch plan.
Match on the details that determine whether a line gets sold.
Zilla Sales helps you compare independent reps and rep agencies by buyer access, territory, channels, experience, and complementary product fit.
Relevant Shortlists
Focus your outreach on representatives whose profiles align with your actual go-to-market requirements.
Direct Evaluation
Discuss relationships, line-card conflicts, territory plans, commercial terms, and onboarding directly with each candidate.
Choose the right sales coverage model
| Sales model | Best for | Typical cost model | Main tradeoff |
|---|---|---|---|
| Independent rep | Focused products or territory coverage | Usually commission on sales | Capacity depends on the individual rep |
| Manufacturers' rep agency | Broader account or geographic coverage | Commission; some may propose launch support | Larger line cards require careful fit checks |
| In-house salesperson | Dedicated control and daily management | Salary, benefits, expenses, and incentives | Higher fixed cost before revenue is proven |
| Distributor | Inventory, fulfillment, and existing accounts | Distributor margin or discount | Less control over active demand generation |
What affects manufacturers' rep commission?
Commission is negotiated between the manufacturer and representative. The right structure reflects the work required, the economics of the product, and who creates and supports the account.
- Gross margin and average order value
- Repeat revenue versus one-time projects
- Distributor involvement and channel margin
- Technical complexity and sales support
- New versus established territory
- Exclusive versus non-exclusive coverage
- House accounts and rep-generated accounts
- Samples, demonstrations, travel, and training
Commission Norms for Manufacturers' Reps
To attract top independent talent, your offer needs to be competitive. Here is what we see working in the market.
Coverage Areas
We have active reps in these key regions:
Precision Matching
We match by territory and call point.
Frequently Asked Questions
How do I find a manufacturers' representative?
Start with the buyers, territory, channels, and complementary product experience you need. Zilla Sales uses those details to help identify independent reps and rep agencies whose profiles align with your market.
Does Zilla Sales include manufacturers' rep agencies?
Yes. The network can include individual independent representatives and multi-person rep agencies. Companies should evaluate the people covering the territory, their line cards, account relationships, and capacity.
What commission do manufacturers' reps charge?
Rates vary by margin, product complexity, sales cycle, territory maturity, channel structure, and account ownership. Many arrangements use a percentage of invoiced sales, but the parties negotiate the final terms.
Can I find reps with an existing line card?
Yes. A complementary line card can give your product an immediate reason to be introduced to existing accounts. Check for direct conflicts and confirm how much attention the rep can commit to a launch.
Should I offer an exclusive territory?
Exclusivity can motivate investment, but it should normally be tied to a defined territory, protected accounts, launch obligations, performance expectations, and review or termination provisions.
Do manufacturers' reps sell through distributors or directly?
Both models are common. Some reps develop distributors and create end-user pull-through demand, while others sell directly to OEMs, contractors, dealers, specifiers, or enterprise buyers.
What should a manufacturers' rep agreement include?
Typical topics include territory, products, commission calculation and payment timing, house accounts, protected accounts, exclusivity, expenses, reporting, confidentiality, termination, and commissions on open orders.
Ready to find your sales partner?
Join manufacturers who are successfully expanding their territories with our network.
Other Industries We Serve
Our network covers major B2B sectors with deep expertise.
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