Find Foodservice Equipment Reps Who Know Kitchen Designers
Match with independent reps who have relationships with restaurant owners, kitchen consultants, and equipment dealers (FE&S).
“3 qualified candidates in 48 hours.”
James Miller, Apex Precision Parts
Are you a sales rep? Create your free rep profile
More sales.No added rep salaries.
Illustrative growth scenario · Not measured customer results
More sales.No added rep salaries.
Illustrative growth scenario · Not measured customer results
From your website to your next sales rep
See how Zilla finds reps for your business
See how your company website becomes an opportunity, and how Zilla helps you find reps for your products, buyers and territory.
Built for High-Performance Sales Teams
Verified Identities
Every rep is vetted for authenticity
Commission-Only Focus
Professionals motivated by results
Established Networks
Access to existing buyer relationships
Your 48-Hour Shortlist
Activate your plan and get your first relevant rep shortlist within 48 hours.
Streamlined Recruiting Process
A simple, transparent process to find your next sales partner.
Post Your Opportunity
Tell us what you sell, your target market, and the territories you need covered. Creating a listing is completely free.
Get Your Relevant Shortlist
Activate your plan and get your first relevant rep shortlist within 48 hours.
Unlock Contact Details
Unlock contact details and start conversations with relevant reps.
Why Independent Reps for Foodservice Equipment & Supply Reps?
The most efficient way to scale your sales force.
Dealer Alignment
Reps who manage the complex channel execution between manufacturers, dealers, and end-users.
Culinary Credibility
Many reps are former chefs or operators who understand menu needs.
Spec Work
Getting specified by consultants before the project even goes out to bid.
Is your equipment getting swapped out?
If you aren't spec'd by the consultant or supported by the dealer, you lose the order to the 'house brand'.
Dealer Loyalty
Dealers push what's in stock or what pays the best rebate.
No End-User Demand
Chefs buy what they know. You need someone demoing in the kitchen.
Service Capability
Sales stall if you don't have a local service network.
Get in the kitchen.
Zilla Sales connects you with reps who train the dealers and demo to the chefs.
Segment Focus
K-12 Schools, Fine Dining, Chains, or Healthcare Foodservice.
Test Kitchen Access
Reps with local culinary centers for live demos.
Commission Norms for Foodservice Equipment & Supply Reps
To attract top independent talent, your offer needs to be competitive. Here is what we see working in the market.
Coverage Areas
We have active reps in these key regions:
Precision Matching
We match by territory and call point.
Frequently Asked Questions
Do MAFSI reps work here?
Yes, many of our reps are members of MAFSI (Manufacturers' Agents Association for the Foodservice Industry).
Do they sell to chains?
We have reps who specialize in National Accounts and others focused on street sales.
Smallwares vs Large Equipment?
You can filter for reps who carry 'tabletop/smallwares' or 'heavy equipment'.
Ready to find your sales partner?
Join manufacturers who are successfully expanding their territories with our network.
Other Industries We Serve
Our network covers major B2B sectors with deep expertise.
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