Growth decisions

Grow your business with independent sales reps

Decide where reps fit, which kind of partner you need, and how much help you want finding one. Start with the decision in front of you.

Explore the decisions

Choose your approach

Four decisions before you commit

Practical guides

Answer the next question

Go deeper into finding, paying, and working with independent and commission-only reps.

Check whether the model fits

Understand what an independent rep does and whether your product is ready for a commission-only offer.

Find the right people

Choose a sourcing channel, narrow the buyer and territory fit, and decide what evidence you need from candidates.

Work out the commercial terms

Understand the economics and prepare an agreement before committing to a partnership.

Turn the partnership into a working sales channel

Plan support, territory coverage, and the ongoing relationship once both parties agree to proceed.

Have a clear opportunity for a rep?

Describe your product, target buyers, and territory to start evaluating relevant profiles.

Start your rep search