Find HR Payroll Sales Reps Who Already Talk to HR & Finance
Match with independent reps who are trusted by benefits brokers, CPAs, and people leaders in your target markets.
“3 qualified candidates in 48 hours.”
James Miller, Apex Precision Parts
Are you a sales rep? Create your free rep profile
From your website to your next sales rep
See how Zilla finds reps for your business
See how your company website becomes an opportunity, and how Zilla helps you find reps for your products, buyers and territory.
Built for High-Performance Sales Teams
Verified Identities
Every rep is vetted for authenticity
Commission-Only Focus
Professionals motivated by results
Established Networks
Access to existing buyer relationships
Your 48-Hour Shortlist
Activate your plan and get your first relevant rep shortlist within 48 hours.
Our full US rep network
Real reps. Nationwide reach.
Independent sales reps and agencies across industries and US markets. Start with your website or products to find relevant experience across the US and Canada.
Reps by listed state coverage · Includes nationwide reps · Reps can cover multiple states
Search across the US and Canada. Refine territories after signup.
Streamlined Recruiting Process
A simple, transparent process to find your next sales partner.
Post Your Opportunity
Tell us what you sell, your target market, and the territories you need covered. Creating a listing is completely free.
Get Your Relevant Shortlist
Activate your plan and get your first relevant rep shortlist within 48 hours.
Unlock Contact Details
Unlock contact details and start conversations with relevant reps.
Why Independent Reps for HR, Payroll & Benefits Sales Reps?
The most efficient way to scale your sales force.
Broker & PEO Relationships
Reps who already partner with benefits brokers, PEOs, and CPAs to bring in HR and payroll deals.
Bundled Solutions Sell Faster
Independent reps carry complementary lines like time tracking, benefits admin, and HRIS so your product rides along naturally.
Local Coverage, National Reach
Fill territories without hiring W2s by tapping reps who already know the employers and chambers of commerce in their markets.
Is your HRIS stuck in endless committee?
Selling HR and payroll means navigating HR, finance, and IT sign-off. Without existing broker trust, deals stall before the demo.
Too Many Stakeholders
HR, finance, and IT all weigh in, making cold outreach slow and messy.
Benefits Brokers Own the Relationship
If brokers aren't on your side, your product rarely gets to the decision-maker.
High W2 Overhead
Hiring AEs with travel, benefits, and long ramp times kills efficiency.
Use reps already trusted by brokers and CFOs.
Zilla Sales matches you with independent reps who sit alongside benefits advisors and CPAs, bringing you into their existing employer relationships.
Buyer Persona Matching
Filter by CFO, CHRO, HR Director, or payroll manager relationships.
Seasonal Timing
Reps who know how to time benefits season and year-end payroll transitions.
Commission Norms for HR, Payroll & Benefits Sales Reps
To attract top independent talent, your offer needs to be competitive. Here is what we see working in the market.
Coverage Areas
We have active reps in these key regions:
Precision Matching
We match by territory and call point.
Frequently Asked Questions
Do these reps work with benefits brokers and CPAs?
Yes. Many reps already partner with brokers, CPAs, and PEOs, making it easier to insert your product into existing employer relationships.
Can I target companies by size or vertical?
You can request reps who focus on SMB, mid-market, or enterprise, and who specialize in verticals like healthcare, manufacturing, or professional services.
How do commissions usually work for HR and payroll?
Most teams pay a percent of first-year contract value or a draw against commission. Some also include residuals for payroll volume.
Can reps sell bundled solutions?
Absolutely. Independent reps often bundle complementary lines like time clocks, benefits admin, and HRIS, which accelerates adoption.
Ready to find your sales partner?
Join manufacturers who are successfully expanding their territories with our network.
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