Respiratory Diagnostics Asthma Testing Solutions

Sell respiratory diagnostic solutions including a methacholine challenge test agent used in pulmonary labs and a FeNO testing device used in physician offices for asthma diagnosis. Customers include pulmonologists, allergists, and hospital pulmonary function labs, with repeat revenue from testing utilization and device placement.

WHY THIS SELLS

• Asthma is a highly prevalent condition requiring accurate diagnosis
• Objective diagnostic tools are recommended in clinical guidelines
• Physicians need reliable methods to confirm or rule out asthma
• FeNO testing enables in-office diagnostics for faster decision making
• Hospital labs and clinics generate repeat testing volume

BUSINESS MATURITY (PROVEN VS NEW)

The company operates within specialty pharmaceuticals and respiratory diagnostics with decades of experience in North America. Its diagnostic products are supported by clinical guidelines and used by healthcare providers for asthma assessment. The business focuses on providing evidence-based tools to improve diagnostic accuracy and patient outcomes.

YOUR DAY-TO-DAY

• Call on pulmonologists, allergists, and pulmonary function labs
• Educate providers on asthma diagnostic pathways and testing options
• Drive referrals for methacholine challenge testing at hospital labs
• Place FeNO testing devices in physician offices
• Support clinical adoption and ongoing test utilization
• Maintain relationships with healthcare providers for repeat use

SUPPORT & RESOURCES

• Clinical education and training programs for providers
• Diagnostic products aligned with established medical guidelines
• Marketing and educational materials for healthcare professionals
• Support for onboarding and product implementation

WHO THRIVES HERE

• Medical sales reps with relationships in pulmonology or allergy practices
• Reps experienced selling into hospitals or physician offices
• Sales professionals familiar with diagnostic or respiratory products
• Clinically oriented sellers comfortable discussing testing protocols

SOCIAL PROOF

• Products referenced in international respiratory and clinical guidelines
• Part of a specialty pharmaceutical organization operating since 1996
• Used by clinicians for objective asthma diagnosis and assessment
• Focus on improving patient outcomes through accurate diagnosis

FREQUENTLY ASKED QUESTIONS

• What products are being sold? A methacholine challenge test agent and a FeNO diagnostic device for asthma evaluation.
• Who are the target customers? Pulmonologists, allergists, and hospital pulmonary function laboratories.
• How are the products used? One product is used in hospital-based pulmonary testing, while the FeNO device is used directly in physician offices.
• What is the sales motion? Driving referrals for lab-based testing and placing diagnostic devices in clinics for in-office use.