This opportunity represents a long-established manufacturer of bathing, shower, and wellness systems designed for residential and light commercial environments. The role focuses on driving product specification by working upstream with architects, designers, and project stakeholders to influence product selection during the design and planning phase.
The sales motion is specification-led rather than transactional, with repeat order potential tied to project pipelines, builder relationships, and long product lifecycles.
- Products are specified early in the design phase, creating long sales tails and repeat orders
- Strong demand driven by residential renovation, hospitality, and wellness-focused builds
- Spec-based selling reduces price shopping once products are written into plans
- Extensive technical documentation (CAD, BIM, submittals) supports easier adoption by designers
- High switching costs once specified, protecting commissions downstream
Established. The product line has long-standing use across residential and light commercial projects, supported by mature manufacturing, documentation, and distribution infrastructure.
- Build relationships with architects, interior designers, and specification influencers
- Educate design teams on technical features, installation requirements, and use cases
- Support projects from concept through specification and construction phases
- Assist with submittals, drawings, and product selection during design development
- Track specified projects through completion and reorder cycles
- Comprehensive CAD, BIM/Revit, and PDF submittal libraries
- Technical support for specifications, installation, and compliance questions
- Centralized project and documentation support
- Product training and ongoing updates as collections expand
- Internal coordination for complex or custom project needs
- Reps with experience selling into the architectural or design community
- Comfortable with long-cycle, consultative sales motions
- Detail-oriented sellers who enjoy technical and specification-driven conversations
- Self-directed reps who can manage multiple projects at different stages
- Red flag: reps looking for fast transactional closes or short sales cycles
- Frequently specified in residential, hospitality, and wellness-oriented projects
- Used by design professionals seeking durability, aesthetics, and technical reliability
- Supported by a deep library of professional-grade documentation
- Are leads provided? No, success is driven by relationship-building within the A&D community
- Is this a quick close? No, this is a specification-driven, project-based sales cycle
- Is this territory-based? Territories are broad; focus is on coverage and relationships
- Are commissions repeatable? Yes, specified products often lead to repeat and follow-on orders
- Is this suitable for new reps? No, prior experience calling on designers or architects is strongly preferred